American Airlines enters low-cost trans-Atlantic market


(Reuters) – American Airlines (AAL.O) said on Thursday it would begin basic economy pricing on some long-haul flights, turning up the heat in a fare war over traditionally lucrative trans-Atlantic routes. Starting in April, the largest U.S. airline by passenger traffic will offer no-frills tickets on select trans-Atlantic flights as it seeks to fight off large rivals and emerging competition from low-cost carriers. American, Delta Air Lines (DAL.N) and United Airlines (UAL.N) have each introduced cheaper fares on a variety of routes lately to match fares from fast-growing budget competitors such as U.S.-based Spirit Airlines SAVE.O and Scandinavia’s Norwegian Air, which have ramped up their schedules in the last several months. Basic economy tickets typically include fewer complimentary offerings and instead offer pricey add-on fees for seat selection, checked bags and other services. “There is a large segment of the flying population who cares almost entirely about price, and we need to compete,” said American Airlines Chief Executive Doug Parker at an aviation conference in Washington on Thursday. “We need to give those customers a choice on American.” The rollout will include fares with joint business partners British Airways, Iberia and Finnair. Reporting by Alana Wise; Editing by Bill RigbyOur Standards:The Thomson Reuters Trust Principles.
Source: Reuters